press & public impact
Make It Crystal® World’s First Natural Crystal Nails
Make It Crystal® is a Toronto-based luxury brand pioneering the world’s first natural crystal nails, establishing the new category of jewelry nails. Each piece is sculpted from genuine gemstones by artisans in Canada, merging high-jewelry craftsmanship with modern beauty design. The brand has gained international visibility through press, viral social content, and celebrity attention, and is recognized across North America, Europe, and Asia for its exceptional artistry and innovation within the nail and jewelry industries.
Featured in Scratch Magazine (UK),2025
Scratch Magazine, a leading UK publication in the professional nail industry, featured Make It Crystal® in both its print and digital editions, recognizing the brand’s craftsmanship and its pioneering role in gemstone and jewelry nail artistry.
print feature excerpt
Print edition feature, Scratch Magazine (UK), October, 2025
scratch magazine
digital feature
Viral Social Media Impact
8.6 Million View Reel
Make It Crystal® gained widespread visibility on Instagram with a reel surpassing 8.6 million views, driving strong engagement and international reach.
Viral Reel Analytics & Viewer Insights
Additional Audience Impact
Beyond individual viral content, Make It Crystal® regularly reaches a cumulative audience of more than 11 million impressions from reels alone, demonstrating consistent public interest at scale.
Celebrity Recognition
Make It Crystal® has garnered attention from notable public figures. Singer and Grammy-nominated artist Jhene Aiko reached out directly to commission custom gemstone nail jewelry, and actress and cultural icon Julia Fox has engaged with and liked Make It Crystal®’s viral crystal nail reels on Instagram.
Industry Leadership & Cultural Impact
Make It Crystal® has become a recognized leader within the luxury beauty and jewelry sectors, known for:
- Introducing the world’s first natural gemstone nails
- Innovating at the intersection of sculptural art, lapidary carving, and art design
- Inspiring widespread reposts, industry discussions, and artistic collaborations
- Cultivating a highly engaged international audience
- Setting new craftsmanship standards in the industry
Make It Crystal® continues to be referenced as a groundbreaking brand redefining what wearable art can be.
Brand Identity & Contact
Brand Name: Make It Crystal®
Founder / Creative Director: Raven Lee
Location: Toronto, Canada
Official Website: https://makeitcrystalofficial.com
Instagram: @makeitcrystalofficial
Business Email: info@makeitcrystalofficial.com
